Icecream is a modern and visually appealing website redesign concept created to enhance the brand’s digital presence. While the owner ultimately chose to keep the older version, this redesign focused on improving user experience, aesthetics, and functionality with a more refined and engaging interface.
Icecream – UI/UX
Project Overview
Key Features:
- Fresh and modern UI/UX with an improved visual hierarchy
- Enhanced navigation & user experience for better accessibility
- Responsive and mobile-friendly design for seamless browsing
- Refined typography & color scheme to align with brand identity
Challenges & Insights:
The goal was to modernize the Icecream website while maintaining its brand essence. The challenge was balancing a fresh design approach with the owner’s preference for the original version. Despite this, the project served as a valuable exercise in user-driven design, ensuring that future improvements could be easily adapted if needed.